How to Activate and De-Activate “Do Not Disturb” (DND) Service on SMS/Call

Definition of “transactional” and “promotional” messages.

• All communication will be classified as transactional or promotional. Transactional messaging will use a communication pipe separate from promotional messaging.
• “Transactional message” means an SMS containing only -
  1. Information sent to its customer(s) by a bank, financial institution, insurance company,credit card company, depositories registered with Securities and Exchange Board of India(SEBI) or Direct to Home(DTH) operators pertaining to the account of that customer(s)
  2. Information given by Airlines, Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation
  3. Information from a registered educational institution to its students, their parents or guardians
  Exception:
  Any message transmitted by or on the directions of central or state government, by or on the directions of bodies established under the constitution will be exempted from the definition above.
  
  Any message that is not an exception (per above) and does not fall under categories (i to iii) above, are strictly treated as “promotional”. We will amend our policies periodically based on any changes that TRAI publishes to this classification.
  • What are the categories of promotional messages?
  Promotional messages can be sent in the following categories.
  
  1. Banking/Insurance/Financial products/credit cards,
  2. Real Estate,
  3. Education
  4. Health
  5. Consumer goods and automobiles
  6. Communication/Broadcasting/Entertainment/IT,
  7. Tourism and Leisure.
  
  
  
  
  • What are the messaging hours?
  No commercial communication, aka promotional messages, shall be sent between 9PM to 9AM to any subscriber irrespective of the fact that such subscriber is registered on NCPR or not. There are no time restrictions for transactional messages.
  How to Activate or De-Activate through Call:
  Dial to Toll Free Number 1909 and select appropriate option to Activate or Deactivate DND Services
  How to Activate  through SMS:
  

  0 – Fully blocked Registration
  
  Partially Blocked
   1 – for receiving SMS relating to Banking / Insurance / Financial Products / Credit Cards START 1 to 1909
   2 – for receiving SMS relating to Real Estate  START 2 to 1909
   3 – for receiving SMS relating to Education START 3 to 1909
   4 – for receiving SMS relating to Health START 4 to 1909
   5 – for receiving SMS relating to Consumer goods and automobiles START 5 to 1909
   6 – for receiving SMS relating to Communication / Broadcasting / Entertainment / IT START 6 to 1909
   7 – for receiving SMS relating to Tourism and Leisure START 7 to 1909
  Examples of multiple choices in SMS Reg. – START 1,2,3 to 1909 De-reg. – STOP 4,6 to 1909
  
  It takes 7 days for registration of the number in the NDNC registry.
  
  How to  De-Activate through SMS:

  Just like we Mentioned above, Replace START with STOP to Stop the DND Services on your number