"Director Gautham Menon has presented Erra Gulabeelu in a different manner. As per the story, most of the movie happens in the night. We employed Dogma 95 technique - a film movement with its commandments for filmmaking that condemn the usage of light, props and tripods - for the film. This is the first Indian film that employs the approach. The promos have raised the curiosity level of the cinegoers. We plan to release the film on the Republic Day," says producer Ashok Vallabhaneni.
Veera and Karthik play the male leads in Erra Gulabeelu, while Samantha will be seen in a blink-and-miss role. It is the dubbed version of Nadunisi Naigal directed by Gautham Menon. Sameera Reddy is in the lead role. It has costumes by Nalini Sriram, sound design by Ranganath Ravee, art by Rajeevan, editing by Anthony and cinematography by Manoj Paramahamsa.
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