Why National Media Playing With Chiranjeevi

Among the many star personalities of Indian cinema, Chiranjeevi has also earned a place for himself.  Known as the classic example for a self-made man, Chiru rose to become a megastar. But cut to the present, it appears he has become a target not just for the people of Andhra Pradesh but also to the national media. Recently the national media also came up with a special feature covering the journey of how Chiru became zero star from megastar.  That article has become a controversial discussion among mega fans and others across the nation.  As it is, earning a fan base and sustaining them for many years is a very difficult thing. And losing them is very painful. The question is, why this is happening for Chiru? Where did he go wrong in such a big way that even national media is putting a focus on his decline.  For someone who has grown inch by inch as a film star and was seen as a demigod, this is an embarrassing and sad phase.