Nitin's Ishq Takes Off

The muhurat of Shresth Media Pvt. Ltd.'s Ishq was held on December 16th at the office of the production house. Nitin faced the camera for the muhurat shot, for which noted distributor Rammohana Rao sounded the clap. Exhibitor Sadananda Goud switched on the camera and JD Chakravarthy directed the muhurat shot. Vikram Kumar directs the film for producer M. Vikram Goud. Multi-dimension Entertainments Pvt. Ltd. is the presenter.

Vikram Kumar says, "As the title suggests, the film is a love story. But it is fresh and unclichéd. Nitin's characterisation will appeal to the young crowd instantly. We introduce a new heroine in the film. Ace cinematographer and National Award winner PC Sreeram will handle the camera. It has all the elements that appeal to the Telugu audiences."

The makers are looking at a Summer 2011 release. The technical crew includes Chintapalli Ramana (dialogues), Aravind Shankar (music), Sreekar Prasad (editing) and Rajeevan (art).