Leading music company Aditya Music is planning innovative ways to market the music of Parama Veera Chakra, including a WAP portal page on all operators. Users can download SMS-based content services such as ringtones, caller tunes and full songs from the portal. To download the above-mentioned services, subscribers will have to send SMS 'PVC' to 56060. This is the first time that an audio company has come out with a dedicated WAP portal page to promote the audio of a film. Aditya Music hopes that this concept will be liked by all and will spark off a new wave of promotional advertising.
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