To start up, the Telugu Film Industry has almost witnessed 115 straight Telugu films (more than 150 including dubbed films) in 2010. However, it has hardly single digit hits, few average to above average films and many disasters. Most awaited films of the year sank at the Box-Office. The success percentage of films has dipped down drastically this year with a series of big flops and the reports says that Tollywood has approximately lost 200 Crores at the Box-Office. Here is our analysis, Take a look!
2010 Hit Flicks
To be frank, Tollywood has not had its range of hits this year. Bala Krishna’s Simha is the only straight noteworthy hit to be talked of. The Yuvaratna received the much needed hit at the right time in the form of ‘Simha’ after many long years. The fans were quite happy to see their star back in form and the film had good collections at Box-Office.
Jr.NTR too was flying high this year with two decent hits,Adhurs and Brindavanam. Prabhas and director Karunakaran came up with a typical youthful love story Darling that was liked by the audience. Director Rajamouli has earned yet another feather in his cap with Maryada Ramanna in 2010. Unlike his earlier films, Maryada Ramanna has no star heroes and not a mega budget too, but had a new plot and good screenplay.
Unfortunate Disasters:
The list of debacles, this year is too big. Industry had high expectations on these, but the biggies failed with these complete no-shows at the Box-Office. Nagarjuna starrer Kedi, Allu Arjun starrer Varudu, Dil Raju-Varun Sandesh starrer Maro Charitra, Siddharth starrer Bava, Mahesh starrer Khaleja, Ram Charan’s Orange failed badly and left tears for producers and distributors. Big names, high expectations, heavy budgets and much hype couldn’t save these films in making steady collections for the very first week too.
Low Budget Winners:
The big-budget failures have turned out as a blessing to medium budget and low budgets as the crowds showed their attention towards these films. Allari Naresh has created a niche for himself in the last couple of years. He is said to be one of the most bankable stars of all-time. His Betting Bangarraju, Katti Kanta Rao brought good profits at B-O. The Tamil remake, Bheemili Kabaddi Jattu turned out as unexpected success.
Critically-Acclaimed Films
Few films may not start up with great collections but they will indeed manage to gather much appreciation from the critics as well as the paying audience. Deva Katta- Sharwanand’s Prasthanam, Sharwanand starrer Andhari Bhandhuvaya, multi-starrer flick Vedam are such films. Sekhar kammula made a good attempt with Leader which showed the dark reality of modern day politics.
Prasthanam and Andhari Bhandhuvaya might have done well if the producers have concentrated on more publicity.
Prasthanam was a political backdrop film with the shades of human emotions. The lust and greed for power will lead a man to any extremity is the concept behind the film. Sai Kumar has put in riveting performance beside Sharwanad.
Chandra Siddharth of ‘Aa Naluguru’ fame came up with yet another inspiring and heart touching film Andhari Banduvayya. This strong script speaks about the human values and morals that reached to many hearts
These critically praised films had decent run at B-O.
2010 Lucky Actors/ Average Scorers:
Apart from other star heroes, Manchu Manoj is one of the luckiest actors of 2010 who came up with three films. He received success with Bindaas and Jhummandi Nadam and Vedam turned out above average. Naga Chaitanya scored his first hit with Gautham Menon’s romantic entertainer Ye Maya Chesave. Comedian turned hero, Sunil received a good success by proving his mettle with Maryada Ramanna. Kajal Agarwal bagged two hits into her account this year with Darling and Brindavanam
Clicked Debutants
Amidst of many debutant ladies and many top heroines, Samantha needs a special mention this year. The gorgeous lady has become an overnight star with her debut flick and turned as heartthrob to many youngsters. Promising debutants Rana Daggubati, Richa Gangopadhyay and Priya Anand (Telugu) gave notable performances in Sekhar Kammula’s political drama Leader. Deeksha Seth, the former Miss India finalist, managed well with her performance in Vedam.
Dubbed Hits:
Dubbed flicks occupied a special place in 2010. Infact, the Telugu Film Industry faced heavy competition with Tamil dubbed films. It has been raining hits from Kollywood this year with Rajini Kanth’s Robo, Kamal’s Manmadha Banam, Karthi’s Awara, Suriya’s Yamudu etc. Rajini Kanth, Shankar’s Magnum opus, Robo occupied tollywood’s throne this year, by collecting 47 crores at B-O. Looks like few roles are made only for Rajini, he just created magic on-screen as Robo. Robo has set a new benchmark for the special effects on the Indian screens. On the other hand, Rakta Charitra-1 (dubbed version from Hindi) impressed audience.
Here is the list of the films released with high expectations in 2010
| S.NO | Movie | Cast | Released Month | Status |
| 1 | Adhurs | Jr.NTR, Sheela, Nayantara | January | Hit |
| 2 | Om Shanti | Kajal Agarwal, Navdeep, Nikhil, Bindu Madhavi, Aditi Sharma | January | Disaster |
| 3 | Namo Venkatesa | Venkatesh, Trisha | January | Average |
| 4 | Shambo Shiva Shambo | Ravi Teja, Siva Balaji, Allari Naresh, Priyamani | January | Below Average |
| 5 | Seetha Ramula Kalyanam | Nitin, Hansika | January | Below Average |
| 6 | Bindaas | Manchu Manoj, Sheena Shahabadi | February | Above Average |
| 7 | Kedi | Nagarjuna, Mamta Mohandas | February | Disaster |
| 8 | Leader | Daggubati Rana, Richa Gangopadhyay, Priya Anand | February | Above average |
| 9 | Kalavar King | Nikhil, Swetha Basu Prasad | February | Below Average |
| 10 | Ye Maya Chesave | Naga Chaitanya, Samantha | February | Above Average |
| 11 | Sadhyam | Jagapathi Babu, Priyamani, Keerti Chawla | March | Below Average |
| 12 | Taj Mahal | Sivaji, Shruti | March | Disaster |
| 13 | Yagam | Navdeep, Bhumika Chawla | March | Disaster |
| 14 | Maro Charitra | Varun Sandesh, Anitha | March | Disaster |
| 15 | Varudu | Allu Arjun, Bhanu Sree Mehra | March | Disaster |
| 16 | Betting Bangarraju | Allari Naresh, Nidhi | April | Above Average |
| 17 | Prasthanam | Sharwanad, Sai Kumar, Ruby Parihar | April | Average |
| 18 | Darling | Prabhas, Kajal Agarwal | April | Hit |
| 19 | Buridi | Aryan Rajesh, Aishwarya | April | Below Average |
| 20 | Simha | Bala Krishna, Nayantara, Sneha Ullal, Namitha | April | Super Hit |
| 21 | Andari Bhanduvayya | Sharwanand, Padma Priya | May | Average |
| 22 | Rama Rama Krishna Krishna | Ram, Priya Anand, Bindu Madhavi | May | Average |
| 23 | Young India | Dasari Narayan Rao, ` | May | Disaster |
| 24 | Golimaar | Gopichand, Priyamani | May | Average |
| 25 | Vedam | Allu Arjun, Manchu Manoj, Deeksha Seth,Anushka | June | Above Average |
| 26 | Panchakshari | Anushka, Vijay Samrat | June | Below Average |
| 27 | Jhummandi Nadam | Manchu Manoj, Tapsee | July | Above Average |
| 28 | Bheemili Kabaddi Jattu | Nani, Saranya Mohan | July | Average |
| 29 | Snehagheetam | Sandeep Kishan,Venky,Chaitanya,Suhani, | July | Average |
| 30 | Subhapradam | Allari Naresh, Manjari | July | Below Average |
| 31 | Maryada Ramanna | Sunil, Saloni | July | Hit |
| 32 | Brahmalokam to Yamalokam Via Bhulokam | Rajendra Prasad, Sivaji, Kalyani | July | Below Average |
| 33 | Don Seenu | Ravi Teja, Shriya Saran, Anjana Sukhani | August | Average |
| 34 | Sye Aata | Charmi, Ajay | August | Disaster |
| 35 | Chapter6 | Kalyani, Bala, Sonia Suri | August | Disaster |
| 36 | Happy Happyga | Varun Sandesh, Saranya Mohan, Vega | August | Below Average |
| 37 | Gaayam 2 | Jagapathi Babu, Vimala Raman | September | Below Average |
| 38 | Takita Takita | Harsh Vardhan Rane, Haripriya, Vijay Samrat | September | Below Average |
| 39 | Komaram Puli | Pawan Kalyan, Nikeesh Patel | September | Disaster |
| 40 | Saradaga Kasepu | Allari Naresh, Madhurima, Srinivas Avasarala | September | Below Average |
| 41 | Khaleja | Mahesh Babu, Anushka | October | Below Average |
| 42 | Brindavanam | Jr.NTR, Kajal Agarwal, Samantha | October | Hit |
| 43 | Bava | Siddharth, Rajendra Prasad, Pranitha | October | Disaster |
| 44 | Kalyanram Katti | Kalyan Ram, Saranya Mohan, Sana Khan | November | Below Average |
| 45 | Yemaindi Ee Vela | Varun Sandesh, Nisha Agarwal | November | Average |
| 46 | Karma | Shesh Adavi, Jade Tailor | November | Below Average |
| 47 | Orange | Ram Charan Tej, Genelia, Shazahn Padamsee | November | Below Average |
| 48 | Alasyam Amrutham | Nikhil, Madalasa Sharma | December | Below Average |
| 49 | Katti Kanta Rao | Allari Naresh, Kamna Jethmalani | December | Above Average |
| 50 | Nagavalli | Venkatesh, Richa, Shraddha Das, Kamalinee Mukherjee, Anushka | December | Average |
| 51 | Ragada | Nagarjuna, Priyamani, Anushka | December | Above Average |
2010 remained as a worst year that Tollywood has ever faced. The industry failed to set the cash registers ringing despite huge budget outings and top star casts. 2010 gave a harsh lesson to Tollywood film-makers that a film becomes success only if it has a strong content irrespective of the budget they pump in.
Well, let’s hope the industry analyses on what went wrong and bounces back with hits in 2011.
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