Tollywood HERO’s Brands & Endorsements

1. MegaStar Chiranjeevi- Thums Up,Navaratna Oil.(Frm 2002-2006)
2. PowerStar PAWAN KALYAN- Pepsi.(Frm 2003-2004)
3. SuperStar MAHESH- ThumsUp,Navaratna,UniverCell,Amrutanjan,Provogue & Tata Docomo.(Frm 2006 )
4. SIDDARTH- Idea,Peter England.(Frm 2008 )
5. StylishStar ALLU ARJUN- 7up.(Frm 2009)
6. SuperStar KRISHNA- XXX Soap & Nuzen Hair Oil.(Frm 2008)
7. MegaPowerStar RAM CHARAN TEJ- Pepsi,AirTel.(Frm 2009)
8. Victory VENKATESH- Mannapuram Gold.(Frm 2010)
9. YuvaSamrat NAGARJUNA- Parachute Hair Oil,Kalyan Jewellery.(Frm 2010)
10. YoungTiger NTR- Zandu Balm.(Frm 2010)
11. Manchu VISHNU- ICL (In 2007)
12. NAGA CHAITANYA- National Geographic Channel
13. Varun Sadesh- Nuzen Hair Oil (Frm 2010)
Tollywood stars may jostle for roles on the silver screen but they are also vying for other lucrative deals — company endorsements — with celebrity branding surging in SOUTH INDIA but fears the race is out of control. In a rapidly expanding market, nothing makes a product stand out better than a familiar face and TOLLYWOOD stars can promote from 2 to 6 products a year, making $0.50 million plus from each deal which can far exceed their earnings from movies.

Take Bollywood A-lister Amitabh Bachchan, one of the country’s biggest stars and the lord of endorsements. He has endorsed everything from a premium suit brand, INDIA’s largest selling auto brand, cement, cold cream, chocolates, to hair oil.

In Tollywood it’s SuperStar MAHESH, South India’s top leading men, endorses ThumsUp,UniverCell,Navartna Oil & Talc,Amrutanjan,Provogue & Tata Docomo.
A recent article by magazine Open estimated these actors each earned about $20 mllion over five years in endorsements as brand ambassadors are seen as a good way to get high visibility in a short time in a huge, fragmented market.
But in one of the world’s most competitive markets, big names are entering endorsement deals at such a rapid pace that critics say it is almost at random, with no thought to their image or the brand.
“Everyone just wants to make money. It’s plain greed. Most tolly brand ambassadors look at it as a business, a short term thing,” said Anirban Blah of Kwan Entertainment and marketing solutions, a firm that manages stars Surya & Genelia D’souza.
According to heros popularity & bond duration,brands will pay thm frm 1 to 3crores for an year.It’s not at all a burden to the companies.In recent interview of Amrutanjan CEO states,” We signed Mahesh becuz,his brands r making 30-35 crs profit to the turn over.So,we can spend 2-3cr for him to gain 30crs”.
In this way, TOLLYWOOD changing or upgrading to BOLLYWOOD, not only in Technology but also in Marketing field & making Money too.Frm recent times young heroes like Ram Charan,NTR,Arjun and senior’s VENKY & NAG also stepped to endorsements. All together making profits to INDIAN Markets.