Producers are increasingly opting for new ways of promoting their films. They are always on the look-out for novel ways to attract the audience to the cinemas. One such novel promotional strategy has been adopted for Vastadu Naa Raju. Speaking about it, Vishnu says, "Each audio CD includes a photo from the film. But the photo has been cut into three pieces and only 10 audio CDs contain all three pieces.

Those who happen to tumble upon such a CD should send their details to the address given on the back of the photo. The film unit will then visit the homes of the lucky 10. There is a good response to the audio, which was released recently through Mayuri Audio." Hemant Madhukar adds that Vastadu Naa Raju is a love story between a sports person and a beautiful girl. The film has been framed in an entertaining manner.

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